Privacy Policy

Last Updated: August 20, 2024

1. Introduction

GLOBAL YUHANG TRADING LIMITED (譽航環球貿易有限公司) (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information.

This Privacy Policy explains how we collect, use, disclose, store, and protect personal information when you visit our website, browse our women’s jewelry collections, place an order, or contact our customer service team.

Our company is based in Hong Kong and serves customers in international markets. We aim to handle personal information responsibly and in accordance with applicable data protection and privacy laws, including relevant requirements of the General Data Protection Regulation (GDPR) and applicable United States privacy laws.

By using our website, you acknowledge that you have read this Privacy Policy.

2. Information We Collect

We may collect the following categories of personal information depending on how you interact with our website.

2.1 Personal Information You Provide

When you place an order, create an account, complete a form, or contact us, we may collect:

• Name and contact details, including email address and telephone number.
• Billing and shipping addresses.
• Order details, including purchased products, quantities, order history, and transaction status.
• Information you provide when requesting customer service, returns, refunds, or exchanges.
• Account information, if you choose to create an account.
• Other information you voluntarily provide to us.

Please do not submit unnecessary sensitive personal information through our website or customer service channels.

2.2 Payment Information

When you make a purchase, payment information may be processed by third-party payment service providers.

Depending on the payment method, these providers may collect payment card details, billing information, transaction identifiers, and information needed to authorize or process payments.

We generally receive order and payment confirmation details necessary to fulfill your purchase. Whether payment card information is stored by us or by a payment provider depends on the payment services and technical configuration used on our website.

Payment transactions are subject to the privacy policies and terms of the applicable payment providers.

2.3 Information Collected Automatically

When you visit our website, certain information may be collected automatically, including:

• IP address and approximate location derived from the IP address.
• Browser type, device type, operating system, and language preferences.
• Pages viewed, products browsed, referring websites, and navigation activity.
• Date, time, and duration of website visits.
• Website performance, diagnostic, and security information.

We use this information to maintain website functionality, improve the shopping experience, understand general website usage, and help detect suspicious or fraudulent activity.

2.4 Cookies and Similar Technologies

Our website may use cookies, pixels, tags, and similar technologies to support essential website functions and, where enabled, analytics, advertising, and personalization.

These technologies may be used to:

• Remember shopping cart contents and checkout preferences.
• Maintain website security and prevent fraudulent transactions.
• Understand how visitors use our website.
• Measure marketing and advertising performance.
• Improve website functionality and user experience.

Where required by applicable law, we will request consent before placing non-essential cookies or activating relevant tracking technologies. You may also manage cookies through your browser settings or any cookie preference tool provided on our website.

Disabling certain cookies may affect shopping cart functionality, checkout, or other website features.

3. How We Use Your Information

We may use personal information for the following purposes:

3.1 Order Processing and Fulfillment

To process payments, confirm orders, arrange shipping, deliver purchased products, provide order updates, and handle returns, exchanges, or refunds.

3.2 Customer Service

To respond to questions, provide product information, resolve order issues, and communicate with you regarding your purchases or requests.

3.3 Website Operations and Improvement

To maintain website performance, troubleshoot technical problems, improve navigation, understand customer preferences, and enhance our product presentation and shopping experience.

3.4 Security and Fraud Prevention

To verify transactions where appropriate, identify suspicious activity, protect customer accounts, prevent fraud, and safeguard our business and customers.

3.5 Marketing and Promotional Communications

Where permitted by law and, where required, with your consent, we may use your contact information to send product updates, promotional offers, and other marketing communications.

You may unsubscribe from marketing emails at any time by using the unsubscribe link or contacting us directly. Even if you opt out of marketing, we may still send essential transactional communications, such as order confirmations and shipping updates.

3.6 Legal and Regulatory Compliance

To comply with applicable laws, respond to lawful requests, maintain required business records, enforce our terms and policies, and protect our legal rights.

4. Legal Bases for Processing

Where the GDPR or another law requiring a legal basis applies, we process personal information on one or more of the following grounds:

• Contractual necessity: To process and fulfill your orders or take steps requested before entering into a purchase contract.
• Legal obligations: To comply with applicable accounting, tax, consumer protection, and other legal requirements.
• Legitimate interests: To operate our business, maintain website security, prevent fraud, improve our services, and respond to customer inquiries, provided these interests do not override your rights.
• Consent: To use personal information for activities that require your consent, such as certain marketing communications or non-essential cookies.

Where processing is based on consent, you may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before withdrawal.

5. How We Share Your Information

We do not disclose personal information indiscriminately. However, we may share relevant information with the following categories of recipients when necessary for the purposes described in this policy.

5.1 Service Providers

We may share information with trusted service providers that support our operations, including:

• Website hosting and infrastructure providers.
• E-commerce and order management providers.
• Payment processors and transaction security services.
• Shipping companies, logistics providers, and delivery partners.
• Customer support and business communication providers.
• Website analytics and marketing service providers, where enabled.

These providers may process personal information on our behalf or as independent controllers, depending on their roles and applicable arrangements.

5.2 Business and Legal Requirements

We may disclose information where reasonably necessary to comply with applicable law, respond to valid legal requests, investigate suspected fraud, enforce our agreements, or protect the rights, safety, and property of our company, customers, or others.

5.3 Business Transfers

If our business undergoes a merger, restructuring, acquisition, or sale of assets, personal information may be transferred as part of that transaction, subject to applicable legal requirements and appropriate safeguards.

5.4 With Your Consent

We may share personal information for other purposes when you have been informed and have provided consent where required by law.

We do not sell personal information to third parties in exchange for money. However, certain disclosures to advertising or analytics partners may qualify as a “sale,” “sharing,” or targeted advertising under some privacy laws, depending on the technologies used. Where applicable, we will provide the required notices and choices.

6. International Data Transfers

As a Hong Kong-based company serving international customers, we may process or transfer personal information in countries other than the country in which you reside.

These countries may have data protection laws that differ from those in your jurisdiction.

Where applicable law requires safeguards for international transfers, we will take appropriate measures, which may include contractual protections, recognized transfer mechanisms, or other lawful safeguards.

By using our website, you understand that information may be processed in different countries as necessary to provide our services, subject to applicable legal requirements.

7. Data Retention

We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy, including:

• Processing and fulfilling orders.
• Maintaining transaction and accounting records.
• Responding to customer inquiries and resolving disputes.
• Preventing fraud and protecting website security.
• Complying with applicable legal and regulatory obligations.

Retention periods vary depending on the type of information, the purpose for which it was collected, and applicable legal requirements.

When personal information is no longer necessary, we will take reasonable steps to delete it, anonymize it, or securely dispose of it, unless further retention is required or permitted by law.

8. Data Security

We implement reasonable technical, administrative, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

Depending on our website configuration and service providers, these measures may include access controls, security monitoring, secure connections, and payment processing through third-party providers.

However, no method of transmitting or storing information online can be guaranteed to be completely secure. We cannot promise absolute security, but we take reasonable steps to protect the information entrusted to us.

9. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights regarding your personal information.

These rights may include:

• Access: Request information about the personal information we hold about you.
• Correction: Request correction of inaccurate or incomplete information.
• Deletion: Request deletion of personal information, subject to applicable legal exceptions.
• Restriction: Request that certain processing activities be restricted where the law permits.
• Data portability: Request a copy of certain information in a commonly used, machine-readable format where applicable.
• Objection: Object to certain processing activities, including direct marketing and, where applicable, processing based on legitimate interests.
• Consent withdrawal: Withdraw consent for processing that relies on your consent.
• Marketing opt-out: Unsubscribe from promotional emails at any time.
• Complaint: Lodge a complaint with the relevant data protection authority where applicable.

We may need to verify your identity before fulfilling certain requests. We will respond within the time limits required by applicable law.

To exercise your rights, please contact us using the details provided in the Contact Us section below.

Additional Rights for Certain United States Residents

Residents of certain U.S. states may have additional rights under applicable state privacy laws, including the right to know what personal information is collected, request access or deletion, correct inaccurate information, and opt out of certain sales, sharing, or targeted advertising activities.

The availability of these rights depends on the applicable law and its requirements.

We will not unlawfully discriminate against you for exercising privacy rights granted by applicable law.

Where required, we will provide a method to submit opt-out requests and honor recognized browser-based opt-out preference signals, such as Global Privacy Control, in accordance with applicable legal requirements.

Additional Rights for Individuals in the European Economic Area and United Kingdom

Where the GDPR or UK GDPR applies, you may have the rights described above, including the right to lodge a complaint with your local supervisory authority.

You may also request information about the legal basis for processing and applicable safeguards for international transfers, where relevant.

10. Children’s Privacy

Our website and women’s jewelry products are intended for a general audience and are not knowingly directed at children under the age of 13.

We do not knowingly collect personal information directly from children under 13 without the consent or authorization required by applicable law.

Where local law establishes a higher age threshold or additional requirements for children’s personal information, those requirements will apply.

If you believe that a child has provided personal information to us in violation of applicable law, please contact us. We will review the request and take appropriate action where necessary.

11. Third-Party Websites and Services

Our website may contain links to third-party websites, payment services, social media platforms, or other external services.

We do not control the privacy practices, content, or security of third-party services. When you access an external website or use a third-party payment service, its own privacy policy and terms may apply.

We encourage you to review the applicable privacy policies before providing personal information to third parties.

12. Email Communications

If you contact us by email, we may retain your email address and the contents of your message to respond to your inquiry, provide customer support, maintain relevant business records, and resolve issues.

If you subscribe to marketing communications, we may use your email address to send promotional information where permitted by law.

You can opt out of marketing communications at any time. Opting out will not prevent us from sending essential messages related to existing orders or other legitimate service needs.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business practices, website technologies, service providers, or applicable legal requirements.

When changes are made, we will update the “Last Updated” date at the beginning of this policy. Where required by law, we will provide additional notice or obtain consent before implementing material changes.

We encourage you to review this page periodically to stay informed about our privacy practices.

14. Contact Us

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or have concerns about how your personal information is handled, please contact us using the details below.

Company Name: GLOBAL YUHANG TRADING LIMITED

Chinese Name: 譽航環球貿易有限公司

Email: auht6783@outlook.com

Registered Business Address: Unit 903, 9/F., Cameron Commercial Centre, 458–468 Hennessy Road, Causeway Bay, Hong Kong.

We will review and respond to privacy-related inquiries in accordance with applicable laws and our internal procedures.

Thank you for trusting GLOBAL YUHANG TRADING LIMITED.